How Did This Get Made? and Unspooled podcasts sign exclusivity rights to SiriusXM

Podcasts continue relationship with Earwolf comedy podcast studio after 12 years

Broadcasting company SiriusXM has signed a multi-year extension deal with the creators of the award-winning ‘worst films review’ podcast How Did This Get Made? and companion 'top films review' podcast Unspooled.

As part of the deal, both podcasts will continue to be produced and distributed on SirusXM’s comedy podcast studio Earwolf as well as giving away exclusive global ad sales rights to the advertising sales group of Sirius XM Holdings Inc. 

The co-hosts of How Did This Get Made? Paul Scheer, June Diane Raphael, and Jason Mantzoukas have maintained a long-term relationship with Earwolf since the podcast first launched in 2010. 

“Twelve years ago, Earwolf believed in us before anyone even knew what a podcast was, and so we are thrilled to continue our relationship with them,” said Scheer, Raphael, and Mantzoukas in a statement. “They have seen us through conversations about rock and roll ninjas, boyfriends who have turned into T-Rexes, and one of the most important debates of our time: ‘Team Sanity’ or ‘Team Fred.’ We are so excited to continue to build the show. GEOOOSTORM!!!!!”

Unspooled, which is also hosted by Scheer along with film critic Amy Nicholson, launched in 2018 as a spinoff series and will continue to be produced by Earwolf. Raphael also hosts The Deep Dive comedy podcast with comedian Jessica St. Clair, which will also be available across all SXM apps and other podcast platforms alongside the other two. 

Sirius XM has an existing slate of successful original shows including Comedy Gold Minds with Kevin Heart and podcasts for Marvel such as the Marvel’s Wastelanders series. 

“June, Paul and Jason helped pioneer the podcasting space with a show that is both incredibly funny and insightful,” said Sirius XM president and chief content officer, Scott Greenstein. “For over a decade, their chemistry has turned what started as a simple concept into millions of listeners, sold out shows across the country, and a thriving business that includes merchandising and two spinoff series. We’re honoured that we can continue to call SiriusXM’s Earwolf studio their home.”