Internet personality and YouTube content creator Emma Chamberlain is moving her successful People’s Choice Awards-winning podcast Anything Goes exclusively to Spotify.
The multiyear licence agreement to stream the podcast exclusively on the platform will start in 2023 and include all 140 episodes of the podcast, from February 2020 when it first started, and all future ones to come. The podcast will also explore video episodes available on the platform as bonus content, taking Chamberlain back to her “vlogging roots”
“Emma Chamberlain is one of the most influential voices fueling the creator community today, and Spotify is thrilled to be her exclusive podcast partner,” said VP of creator content & partnerships at Spotify Max Culter. “Her vulnerability, authenticity and contributions to the larger cultural conversation are truly inspiring. Our team is beyond excited to work alongside Emma to grow and amplify Anything Goes with unique tools and resources only Spotify can provide, and to deepen the connection with her fanbase globally.
The Gen Z creator gained popularity in 2017 when she first started vlogging her ‘relatable’ lifestyle on YouTube and has since amassed 11.9m subscribers on the video social media platform. She then translated her vlogging style into a podcast series, which she records from the comfort of her bed and talks candidly about a range of topics including sex, philosophy, advice, and so on.
“I’ve been listening to everything on Spotify since I was 14,” said Chamberlain. “Spotify has played a huge role in developing my love and passion for podcasts and music, and I am consistently wowed by the way the platform continues to evolve.
“I couldn’t be more honoured to be their exclusive partner, and work together to allow Anything Goes to blossom in ways it couldn’t have anywhere else.”
A number of other podcasts have moved exclusively to Spotify recently as the platform continues to invest in podcasting, including Parenting Hell’s switch to Spotify in November after its parent company Keep it Light Media joined Megaphone, and Alex Cooper’s Call Her Daddy moving from Barstool Sports.