How to hit the mark with Gen Z podcast listeners

Why authenticity is key for tapping into this young and engaged demographic

Can AI translation unlock podcast opportunities?

Experiments in voice cloning yield promising results, but the technology is not yet foolproof

Is programmatic advertising easier than partnership?

New buying tools are transforming podcast advertising, but they’re not a silver bullet

British Podcast Awards 2023: Views from the judges

What this year’s winners say about the state of the podcast industry

How the industry can support Queer podcasting

Both big players and the wider community can play a part in amplifying voices

Video and programmatic dominated Podcast Movements 2023

New formats and monetisation models were the key focuses for this year's event

Are audio logos the next stage of podcast branding?

Podcasters could be missing a trick by overlooking their sonic identity

Sound investments: Why economics podcasts are the next big trend

Listeners seeking financial guidance present a key opportunity for brands and publishers

The changing habits of podcast listeners

Podcast listeners have far more choice in 2023 than they had in 2006 — but have we reached saturation point?

The hidden treasures of global podcasting

Why advertisers may be missing out by not investing in growing markets

What makes a good host-read ad?

Keep the host’s personality, don’t overscript it and don’t outstay your welcome

Turning podcasts into screen projects

How audio content is driving an IP gold rush

AI, video, and subscriptions: the hottest topics at this year’s Podcast Show

All the top highlights from this year’s Podcast Show

When Irish ears are listening

How Ireland’s podcast market took its place in the mainstream

Measuring ROI for podcast advertising campaigns

How can you maximise the effectiveness of your campaigns and avoid burning ad dollars?

Why are podcasts a solo activity?

Unlike radio, podcast listening is almost exclusively done alone - but why?

Are podcasts the future of the publishing industry?

With circulations and ad revenues far from their peak, podcasting may offer a lifeline for magazines

What is programmatic advertising?

Programmatic advertising is big business on the web, but it’s early doors in the world of podcasting

How the podcast industry can reach more Black listeners

Latest research from Edison and SXM Media reveals how communities are being underserved

Why podcasts make the perfect TV companion

Audio is becoming a key marketing strategy for TV and film in 2023

How podcasting became a key medium for delivering news

Global’s news podcasts report proves how news podcasts are dominating the media landscape

Perfecting your podcast interview technique

The art of a rewarding conversation includes preparation, personality, and a healthy pinch of idle chatter

Vox Populi: How podcasts are reshaping the face of political journalism

Audio content is playing an increasing role in the ear canals of power

Unlocking the benefits of paid podcast subscriptions

Before monetising your listeners directly, here are some factors you need to consider

Combining podcasts with live events

How blending in-person experiences with podcasts can bring benefits for both

Winner takes all: How market consolidation is affecting the podcast industry

Can independent podcast platforms survive in the current climate?

What makes a successful podcast advertising strategy?

Podcast ads can offer better reach, better engagement, and better revenue

Last night a podcast saved my life

Exploring how podcasts (and podcasting) can make a positive difference to mental health in these troubled times

How multichannel podcasting can help build your brand

Creating a successful podcast isn’t just about editing audio - it’s about constructing an image

How to achieve the perfect podcast launch

Make sure you’re following these key guidelines before you even press record

Getting heard: How to boost your podcast with PR and marketing

If an episode drops in the forest and no one listens, does it really make a sound?

The politics of co-hosting

What is the secret recipe to creating the perfect podcast dynamic?