Analysis
How to hit the mark with Gen Z podcast listeners
Why authenticity is key for tapping into this young and engaged demographic
Can AI translation unlock podcast opportunities?
Experiments in voice cloning yield promising results, but the technology is not yet foolproof
Is programmatic advertising easier than partnership?
New buying tools are transforming podcast advertising, but they’re not a silver bullet
British Podcast Awards 2023: Views from the judges
What this year’s winners say about the state of the podcast industry
How the industry can support Queer podcasting
Both big players and the wider community can play a part in amplifying voices
Video and programmatic dominated Podcast Movements 2023
New formats and monetisation models were the key focuses for this year's event
Are audio logos the next stage of podcast branding?
Podcasters could be missing a trick by overlooking their sonic identity
Sound investments: Why economics podcasts are the next big trend
Listeners seeking financial guidance present a key opportunity for brands and publishers
The changing habits of podcast listeners
Podcast listeners have far more choice in 2023 than they had in 2006 — but have we reached saturation point?
The hidden treasures of global podcasting
Why advertisers may be missing out by not investing in growing markets
What makes a good host-read ad?
Keep the host’s personality, don’t overscript it and don’t outstay your welcome
Turning podcasts into screen projects
How audio content is driving an IP gold rush
AI, video, and subscriptions: the hottest topics at this year’s Podcast Show
All the top highlights from this year’s Podcast Show
When Irish ears are listening
How Ireland’s podcast market took its place in the mainstream
Measuring ROI for podcast advertising campaigns
How can you maximise the effectiveness of your campaigns and avoid burning ad dollars?
Why are podcasts a solo activity?
Unlike radio, podcast listening is almost exclusively done alone - but why?
Are podcasts the future of the publishing industry?
With circulations and ad revenues far from their peak, podcasting may offer a lifeline for magazines
What is programmatic advertising?
Programmatic advertising is big business on the web, but it’s early doors in the world of podcasting
How the podcast industry can reach more Black listeners
Latest research from Edison and SXM Media reveals how communities are being underserved
Why podcasts make the perfect TV companion
Audio is becoming a key marketing strategy for TV and film in 2023
How podcasting became a key medium for delivering news
Global’s news podcasts report proves how news podcasts are dominating the media landscape
Perfecting your podcast interview technique
The art of a rewarding conversation includes preparation, personality, and a healthy pinch of idle chatter
Vox Populi: How podcasts are reshaping the face of political journalism
Audio content is playing an increasing role in the ear canals of power
Unlocking the benefits of paid podcast subscriptions
Before monetising your listeners directly, here are some factors you need to consider
Combining podcasts with live events
How blending in-person experiences with podcasts can bring benefits for both
Winner takes all: How market consolidation is affecting the podcast industry
Can independent podcast platforms survive in the current climate?
What makes a successful podcast advertising strategy?
Podcast ads can offer better reach, better engagement, and better revenue
Last night a podcast saved my life
Exploring how podcasts (and podcasting) can make a positive difference to mental health in these troubled times
How multichannel podcasting can help build your brand
Creating a successful podcast isn’t just about editing audio - it’s about constructing an image
How to achieve the perfect podcast launch
Make sure you’re following these key guidelines before you even press record
Getting heard: How to boost your podcast with PR and marketing
If an episode drops in the forest and no one listens, does it really make a sound?
The politics of co-hosting
What is the secret recipe to creating the perfect podcast dynamic?