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On Air with Adam Shepherd

It’s time for PodPod to hand the torch to Campaign

Moving PodPod into sister brand Campaign reflects how the audio industry itself is evolving

Case study

How Walkers created a new blueprint for Goalhanger’s paid partnerships

The Rest Is Football’s Secret Santa campaign delivers 35 million impressions for Walkers

Latest opinion

Why podcasts are crucial for your media mix

The Podcast Advertising Summit shows interest in the medium is thriving

Previous episodes

Latest interviews

From earbuds to eyeballs: Decoding the video podcasting phenomenon

Is video podcasting worth the hype? PodPod editor Adam Shepherd asks the experts to examine how the industry is responding to the latest production and promotional trend – from changing consumer habits to the risks and rewards that video presents.

Episode clips